

Market research in Nigeria
Unlocking the Potential of the Nigerian Market Are you considering expanding your business into the vibrant Nigerian market? Ruxton Consultancy is your dedicated partner in navigating the complex yet rewarding business landscape of Nigeria. We specialize in delivering market research in Nigeria that uncovers Nigerian consumer behavior and business trends,

Meanwhile in Lagos….. Part L
Part L…,or part 50. 50 pieces in a few years. It turned out to be a nice time picture of our adventure in Nigeria. I still read the pieces back from time to time. Especially also because I don’t want to repeat myself. Not only for you as readers, but

Meanwhile in Lagos…..Part LII
It is the end of November 2024. The final weeks of the active year in Nigeria are upon us. As of week 50, not much is going to happen and everyone is eagerly looking forward to Christmas. So it is time for a little reflection and perhaps I will dare

Meanwhile in Lagos…..Part LI
“Ka taimaka abokina, an sace azzakarina! Bari in gani? A’a, ina tsammanin kuna fama da Koro!“. You can Google-translate this little Hausa conversation, but freely translated it roughly means, “Friend, help! I think my penis has been stolen…Let’s see then. No man, you’re just suffering from Koro!“. I was reading